It is an essential marketing component, capable of making the difference. Packaging is like a made to measure suit, made by a very skilled tailor. It represents the company’s identity, telling consumers its story and about its expertise in the sector, providing increasingly appealing solutions to create a strong and clear identity. Packaging has to tell a story, determining a sense of compliance with the company principles, with which the consumer can also identify. A suitable graphic guise, interesting and original, that reflects the target to which a specific object is destined, really can make the difference.